|
"Proven Pro Copywriter Reveals Amazing Secrets That
Simplify And Shortcut The Copywriting Process, Inject More Raw Sales Power
Into Every Word You Write... And... Quickly Unleash The Millions Of
Dollars Hidden There In That Keyboard Of Yours!"
From: Dear Friend, If you’d like to have the ability to write ultra-profitable advertising copy… and… you’d like to have it in the fastest amount of time humanly possible… then I believe this will be one of the most important messages you’ll ever read! Here’s why… As it says above, my name is Scott Haines. You may or may not have heard of me. Either way, I think it's important that I give you a little history of my journey from raw rookie to seasoned pro copywriter writing million-dollar advertising. I've been involved in direct marketing for over 12 years. At first, as a struggling nobody... however... for the last 10 years (or so), I've been a successful direct response copywriter and marketing consultant. My journey originally started in college while studying for a degree in Marketing. However, I want to skip over that because, while what happened there was important... it was not nearly as important as what I'm about to tell you. Besides, you can read a little more about me and my beginnings in the brief article at the end of this letter titled, "Who Is Scott Haines?". For now, let me pick up my story in mid-1998 with the amazing piece of "luck" that changed my life. First of all, you should know that I was still working for "The Man" at this point... and... living with my brother. But in my spare time, I was running small direct response projects on the side... having a little success here and there. Anyway, one day, after a particularly grueling day of work (I somehow ended up doing construction in the middle of the summer), I came home and my brother said, "There's a message on the answering machine for you from Gary Halbert." I thought he was kidding. You see, I had written Halbert a letter a couple of months before asking about getting some of his information products. At the time, trying to get any of his stuff was next to impossible. So I really didn't expect a reply, but I hoped. And I talked about this guy, "Halbert" and making money in direct marketing A LOT. Of course, I talked to the wrong people. "Well-meaning" family and friends who mostly laughed at my "crazy" ideas and ridiculed my ambition. So, again, I thought my brother was kidding me. Making fun of my desire to be somebody... to make something more out of my life. It wouldn't be the first time. In fact, by this time, I pretty much considered him a real asshole! However, I checked the machine, and he wasn't lying. I couldn't believe it. And here's what the message said (at least the important part of it): "Get your ass down to
That was my first introduction—of sorts—to legendary marketing genius Gary Halbert. In any case, he left his number and I called him back immediately. Here's how the conversation went almost word-for-word: Me: "Hi
Me: "Scott
Haines. The guy in At this point, less than 60 seconds into the
conversation, Anyway, I'm thinking this is odd but I'm not shocked... yet! As he gets into the letter, he begins to talk
about going to But I digress. This goes on for
awhile. And when he's finished, he asks, "Well, what did you
think?" I had no choice but to say, "It sounds
great!" After all, this was "the" Gary Halbert.
"The Ace Of Space." "The Prince Of Print."
The guy who wrote one of the most widely mailed sales letters in history (over
600,000,000 times!). And I was a nobody. A wannabe
marketer from Onward. The rest of our conversation was no less
strange. He invited me to And that was my first ever "live" contact with Gary Halbert. But that was just the beginning of the strange
and crazy adventures. That was on a Thursday. On Friday, I
instantly quit my job (sorry "Boss"), picked up my last check, and
got on the road to And that's when it proceeded to get even more wild and wooly. Someday I may write a book about it. How's this for a title?... "Hangin'
With Halbert" Hey, it's at least a better book title than the bestselling Tuesdays with Morrie. And I guarantee it would be way more fun to read.
But anyway, something like that is for another
time. What I really want to talk to you about today is what I learned
from As I said earlier, before meeting However, that all changed as soon as I started
working with The reason being... Copywriting Has Been Very, For example: During the last ten plus years my
copywriting skills have financed a lifestyle I never dreamed would be
possible. I've lived in Another thing… I get up and go to bed when I want
to. A childhood dream realized. I always hated schedules and
school. Didn't like to go to bed at 9 or And yet, I still make a solid six-figure income
year after year working with a wide variety of clients—all
super-successful—from high-profile to low. My client list includes
multiple marketing gurus... infomercial gurus... multiple New York Times
Bestselling Authors... $100+ Million per year direct marketing companies...
all the way down to cutting-edge direct marketers making $1 Million to $20
Million a year with tiny businesses in obscure niches. I've worked
with famous I've Even Been A Ghostwriter For Donald Trump! I've written successful ads and sales letters for information products, hard products and personal services. In all price ranges... from $19.95 to $25,000.00. In many fields, from business opportunity... to business improvement... to health... to financial. The higher-end stuff becoming somewhat my specialty over the years. My rolodex contains millionaires and multi-millionaires willing to take my call at any time. And not necessarily because I'm a great guy to talk to (although I like to think I am), but because of my ability to talk marketing and advertising. Not just converse on the subjects, but instantly rattle off ideas, suggestions, improvements and copy they can use to boost their response. And I regularly communicate with many of the best copywriters in the world. In any case, I'm only telling you all this to let you know who I am and my "credentials". I'm not bragging, there's no need. And I certainly don't like talking about myself. I'm basically somewhat shy and reserved. Therefore, I've been content to remain a behind-the-scenes guy. You won't find me loitering in the halls of the latest, greatest seminar. And you especially won't find me touting my wares on the seminar circuit. I turn down almost every opportunity to become a high-profile marketer... especially online... where there seems to be at least as many marketing experts as there are minutes in a day. Since 2003, though, I have opened up "a little" and started to teach what I do. I started out modestly enough with an online newsletter I wrote and published titled, Killer Copywriting Secrets! and a "how to" copywriting guide/mini-course titled: The Amazing Copywriting Secrets
Of An The success of those two "products" (both in terms of sales and the results of people who read them) along with the near constant prodding I received of, "Don't you have anything else on copywriting?" led me to thoughts of writing a full-blown course. Which I finally did. I wrote the course on a month-by-month basis over a one-year period for a small group of roughly 100 Charter Members. It's now finished and ready to release to the broader public. It's titled: Shortcut Copywriting Secrets™ A
complete, step-by-step copywriting course that quickly gives Why did I title the course "Shortcut" Copywriting Secrets? There are four reasons actually: Reason #1: The insider information in the course can shortcut your learning curve—for real—by at least 5, if not 10 years. (And in reality, on your own, you might not ever get to the skill level these secrets, skills and strategies will allow.) Reason #2: In the course, you'll discover many legitimate shortcuts to the copywriting process... that... not only help you write more, faster... but also help you write more persuasively. Reason #3: There are "Shortcut Summaries Of Key Points" at the end of each chapter to refer to and refresh your memory before (and during) each promotion you write. These are especially useful if you are stuck for ideas or just want to brainstorm how "best" to approach a particular ad, sales letter or campaign. (I use these summaries to stay fresh even though it's MY course. After all, who can remember everything at all times?) Reason #4: The word "shortcut" has great appeal. Especially in this day and age when there is so much to do and so much to keep up with. I love it when I find a—for real—better, faster way of accomplishing something. As do most people. So those are the four reasons I chose the title. I designed the course in a logical, step-by-step, easy-to-understand fashion. I’ll take you by the hand from Headline to P.S. (in order) and show you exactly how it is done. No guesswork. No theory. No B.S. Nothing to work out on your own. Just clear, simple instructions written in plain English. Here’s a "sneak peek" into the hard-won, insider secrets each section reveals… Chapter 1: ·
The four crucial elements found in every
great headline! (These elements force people to read your
advertising... because... they strike right at the heart of basic human
nature. The same human nature that hasn't changed since the beginning
of recorded history. If you don't infuse your headline with at least
one—preferably, two or more—of these critical elements every time...
you're doomed to fail!) · A perfect headline example—maybe the most perfect ever—of how to combine all four crucial elements of a great headline for stunning, "break the bank" response! (This example is a tested, proven winner and comes from one of the most brilliant copywriters of all time. I strive for this level of perfection, and you should to... if... you want to succeed as often as is possible.) ·
A simple headline test question you must
ask yourself every time. (Quickly tighten up and improve readership and
response of every headline you write from now on. This "trim the
fat" secret—until now—has only been known to an elite
handful of the top writers in the world!) · Three proven shortcut formulas for writing super-effective headlines! (In a hurry? Need a "for sure" winner... RIGHT NOW? Here are three quick and deadly-effective ways to write winners in one-tenth of the time you do now. Not only do these formulas save massive amounts of time... but often... the headline you create using them will be far better than anything you could ever "dream up" on your own!) ·
The greatest headline/opening statement
formula ever invented... almost never fails! · How to "cheat" and "steal" your way to killer headlines! (A technique so simple and effective, even a novice copywriter can use it to turn out a masterpiece in a few minutes! 100% legal and ethical, by the way.) ·
How all your headlines should look for
maximum response! (Based on my research and knowledge of scientific
reading tests... I make formatting your headlines for maximum response
simple. I'll reveal everything you need to know about things like
fonts, font size, color, headline length, etc. I wish I had this
information when I started... this stuff took me years to figure out!) Chapter 2: ·
The "No Sweat, No Brainer" secret weapon
top professional copywriters use to quickly and almost effortlessly create
world-class winning headlines… even on days when their minds are
completely frozen!) · The most (ethically) ripped-off headline in history. (Written in the 1920’s, variations of this headline are still used today with astonishing success. I’ll show you how to adapt and adopt it for your own use, too!) ·
How to use—for your own efforts—the
tantalizing headline of the most successful space ad in history! · A proven way to increase your odds of writing a winning headline by 1,000% (at least)! ·
How to "bump up" the pulling-power of your
headlines… even when you think you’ve already written the very best one you
are capable of writing! · 7 sources of winning headlines you can tap into to help you write headlines that sizzle! ·
Three industry-leading direct response web
sites that—as a copywriter—you must know about! · One of the most powerful techniques known to man for getting people to read and respond to your advertising! ·
How to make sure your sales
messages get read! (Invented in the early 20th Century and only used
today by a handful of super-savvy advertisers… this "ancient" technique
supercharges response! ·
Three world-class examples of this "ancient"
technique in action! (Plus the most masterful use of it
ever. Best part: You can use it too!) ·
How to create a flood of buyers for just
about any product or service using two simple pennies! · The easy, one-word (sometimes two) change that always boosts response by at least 20% to 30%! ·
The headline and opening that almost never
fails to bump response by double, triple, or more without changing
another single word of copy! · A near secret web site you’ve gotta have in your copywriting toolbox if you want to increase the readership of all your direct mail sales letters! Chapter 3: ·
How to instantly command the attention of
even the most skeptical, disinterested prospect in the world! (This
"trick" forces every prospect to at least start reading your message…
which is 90% of the battle. (I show you three killer examples of this
"trick" in action.) · One simple change you can make to every direct mail sales letter you send that can double, triple, even quadruple or more your response every time. (Takes just a couple of minutes, too!) ·
Seven secret ways to "focus" your
prospect’s attention on your sales message and get them to act now! Chapter 4: ·
How to test the effectiveness of every
headline you write before you spend a single dime running it! (It’s a
simple 26-word question you can ask yourself that will eliminate all but the hottest,
most responsive headlines you create. Works instantly… every time!) · John Caples advice for creating breakthrough headlines! ·
Two simple, but little-known secrets that
kill writer’s block and help you write much more persuasive headlines… faster
and easier than you ever thought possible! · A quick and easy headline writing exercise that’ll loosen you up and force your thinking way outside-the-box… to a place you probably cannot go on your own… yet… this is often "the place" where creative breakthroughs are made!) ·
2 more unusual tips for instantly better
headlines! · A movie you must see from the 1980’s that’ll increase your creativity… and… may make you a far more effective copywriter. (At the very least, you’ll get some serious laughs!) ·
Two more questions that work almost like
magic for finding breakthrough headline ideas and themes. (These
questions are especially effective when you are stuck and just can’t seem to
find the right "hook" or "angle"!) · How to sleep for ideas! ·
How Napoleon Hill came up with the title
for his mega-bestselling book, Think and Grow Rich. (By the way,
Mark Victor Hansen and Jack Canfield also used this technique to come with
their book title, Chicken Soup for the Soul. A title that has
sold over 100 million copies in 39 languages worldwide!) · Why Mark Twain claims he never worked/wrote a day in his life… his effortless accomplishment secret revealed! ·
Two books—one by a famous adman/copywriter,
another by a religious/metaphysical teacher—you absolutely need in your
reference library. (Guaranteed to reduce your writing "workload"!) · John Carlton’s advice for getting started even when you think you can’t! (This works… I’m actually using it to write this… right now!) ·
5 more critical secrets I’ve learned from
· The power of the "magic pill" solution! ·
What "work" words are, how to identify them
in your copy… and… why you must eliminate them! (This separates the
wannabes from the world-class. I can instantly identify B-level and
C-level copy from A-level by the "work" word factor. Why? Because
of the deep-level, critical thinking required not to use work words in
copy. The B-level [and below] guys just don’t get it.) ·
How to use the "fresh eyes" technique to
eliminate deadwood headlines… and… uncover the killer ones! ·
Five additional books (three, out-of-print)
on writing killer headlines you must read and reread… and… how
to get them! I want to take a brief time-out here to make a point. As you may have noticed, the first four chapters of my course deals with "how to" write killer headlines. And actually, as you'll see in just a second, the fifth chapter deals with headlines some, too. Why did I do this? It's simple... If You Don't Get The Headline Nothing. Nada. Zilch. If your headline doesn't do its job, no one will read a stitch of your brilliant body copy. That is, if they don't "buy into" your headline, they don't read on. And if they don't read on, they don't buy... period! That's why I spent so much time on headlines. Back to the sneak peak... Chapter 5: ·
How to get maximum response to free
offers! (Just this one quick and easy change can mean the
difference between a monster winner and a dismal failure!) · 10 winning examples of superscript (lead-in) headlines (you can model) from three world-class marketers and copywriters! ·
6 winning examples of subscript (follow-on)
headlines (you can model) from three world-class marketers and copywriters! · 3 strategies for creating intense interest with your subscript headlines that force your prospects to keep reading! (One of these strategies is so top secret, I’ve never seen it discussed anywhere else before!) ·
Why rules are practically useless when it
comes to superscript, subscript and regular headlines… and… my own personal
"preferences" that consistently produce winners time-after-time! · The only two types of salutations I will use in sales messages… and… why I believe this is a "rule" you can actually rely on! ·
Three world-class guidelines (with
examples) for writing effective opening paragraphs! (This is where many
rookie copywriters screw up big time!) · Gary Halbert’s favorite opening paragraph of all time! (He’s told me many times that this opening is hands-down the best ever written. Now, you can model it for your own use, as well!) ·
25 opening paragraphs you can adapt and
adopt for your own sales letters and ads. (I dare you to read these and
not come up with "at least" 3 or 4 openings you can use immediately
for any ad or sales letter!) · Why—contrary to the advice of many copywriting "experts"—you may not want to ask a question in your headline or opening paragraph! (And, if you do, the only type of question you should ever ask!) ·
A favorite quote of mine guaranteed to
improve your openings! · A favorite book of mine—written by a fiction author—for dramatically improving all your openings… plus… five (instantly applicable) gems of advice on openings from this literary genius! ·
John Caples' secret Reader’s Digest
exercise—still valid today—you can use for more effective openings! Chapter 6: ·
A big writing secret—a secret that goes
against everything you’ve ever been told—that will help you not only write
more compelling body copy—or any copy, for that matter—but also, help you get
more writing done at the same time! · Another big writing secret that will increase the quality and quantity of the copy you write! ·
Bestselling novelist Stephen King’s top
advice on first drafts and getting started! (With dozens of novels—most
bestsellers—under his belt don't you think this hyper-prolific author can
teach you a thing or two about getting going?) · Why your first draft should be written fast and furious… not slow and "thoughtfully"! ·
Why your writing should be an almost
unconscious behavior… like walking or talking to a good friend about
something familiar! · The real way you become a good, great, even world-class copywriter! (You may or may not like this answer… but… it’s the real truth nonetheless!) ·
What you must know about Bobby McFerrin’s
smash hit song "Don’t Worry, Be Happy"! (It’ll change the way you think
about success in writing!) · How to use a combination of "reason why" and "story" body copy for the most effective sales presentation you can put in print! (I’ll show a successful full-page ad Halbert wrote that demonstrates this technique—in its most raw form—done absolutely to perfection!) ·
How assumption can dump your results
straight into the toilet… and… how to avoid this common but deadly mistake! · The importance of making yourself look "slightly bad" for maximum response! (Do this right, and results will soar… do it wrong, and it’ll be instant disaster. I’ll show you how to "tip toe" through this technique for maximum effectiveness!) ·
The one thing you must do in your body copy
in relation to your headline! (Again, instant disaster if you don’t
cover your ass here!) · A great Claude Hopkins’ quote you must memorize… it helps increase believability in all your copy! ·
A Vic Schwab quote you also must memorize
if you want more people to buy! This simple truth is unknown to most
rookies… and… ignored by all the "pretend experts"! · Top advice from current A-level copywriters on writing smooth, precise, ultra-persuasive body copy! ·
How to craft the perfect sales letter or ad
without writing a single word! · More fantastic advice from "The Master of Horror", Stephen King on "writing as seduction"… and how to "seduce" as many readers as possible! ·
Two publications that can automatically,
subconsciously train you to communicate (through your writing) to the
masses! (There’s a definite "sweet spot" that gets maximum response
from the maximum number of readers. These publications are dead on!) · Body copy formatting secrets of the pro’s! (Why guess when you can have tested, proven, maximum-response formatting secrets handed to you on a silver platter?) ·
The real way you should deal with
subheads in your body copy… how many you should have, how they should be
written… and… Why Most
"Experts'" Advice On ·
Advice from Napoleon Bonaparte that will
increase the pulling power of all the copy you write from now on… guaranteed! ·
What Lance Armstrong can teach you that
will also increase the pulling power of all the copy you write from now on… guaranteed! · The definitive answer (once and for all) to the question of whether or not to use humor in your advertising! ·
3 shortcut steps for mastering a market in
a few days to a week at most! (Critical if you want maximum
response.) · 3 reasons why people won’t buy from your sales message… and… how to overcome them! ·
A fourth X-factor reason why they won’t
buy! (You probably aren’t going to pick up this A-level piece of advice
anywhere else. And, if you truly want your copy to kick-ass, you must acknowledge,
address and annihilate this "won’t buy" X-factor in all the
copy you write!) · How to quickly and easily uncover every objection your prospects have about your product or service… including… the hidden ones that you might never guess. (Countering the hidden objectives or the "real reasons" your prospects don't want to buy is "key" to unleashing an avalanche of response!) ·
2 takeaway ideas/insights from the
omni-bestseller, Chicken Soup for the Soul book series! · The 3 best ways to sell with stories! (One of these ways is incredibly effective at reducing skepticism even when your claims are quite outrageous!) ·
John Carlton weighing in on "how to" excite,
influence and motivate people to buy now! · How to use the persuasive power of clichés and humanizing, trivial details to boost results! ·
The #1 deal-killing, copywriting mistake
that you must avoid at all costs! (Almost all beginning
through 3 to 5-year copywriters make this mistake. Want to shave up to
5 years off your learning curve... instantly? STOP doing
"this"!) · How reading fiction can improve your copywriting! (I tell you my favorites.) ·
Two instant persuasion tests for every line
of copy you write! (Now, instantly eliminate flat, uninspired copy before
you waste time and money running it!) · 5 things you need to do after your first draft to really make your copy sizzle and sell! ·
One last thing you must do with your copy
that separates the pro’s from the amateurs! · The 17th version story… and… what it has to do with your success! ·
The one important thing I do
"instinctively" to increase response… that you can learn to do
"instinctively" too! · How to practically force people to continue reading all the way to the end of your copy! (Easy to implement… and also… easy to forget. (I see—otherwise good—marketers leaving out this simple technique almost constantly!) Chapter 7: ·
How to use a near irresistible force in
human nature to get your sales message read and responded to! (This
dominant trait is the single biggest reason why people read and respond to
your copy. Consciously cultivate this trait in your prospects and
watch results soar!) · How to use an age-old journalism trick to make your message stand out! ·
60 Bucket Brigade words and phrases you can
inject into your copy to improve readership… plus… 6 common "root" words you
can use to come up with an almost limitless number of new bucket brigade
phrases! · How to cheat your way to becoming a better copywriter, faster! (This is one of the true shortcuts available for becoming a world-class copywriter in the fastest amount of time humanly possible!) ·
How to master the pace, tempo, flow and
vocabulary of world-class copy! (World-class copy reads a certain way…
and… this is the only way of getting that rhythm for yourself… there
simply is no other way!) · A simple quote from Thomas Edison that reveals what it really takes to succeed in anything… including copywriting! (The most successful and well-known inventor of all time (with more than 1,000 patents to his name) reveals his simple, but truly profound success secret.) ·
Where to get two collections of ads and
sales letters you can learn from, model and "use" to increase your
copywriting skills at world-record pace! (One of these sets is so
sought after, once, a man offered $37,000 just for a peek at it.
He was refused. Now you can get this set and another equally as good
(or better) without spending a small fortune!) Chapter 8: ·
Why you should put every single
bullet you can in your sales messages! · 4 important ways bullets can enhance the selling power of your message! ·
How bullets relate to the salesman’s
natural advantage! (You need to understand this thoroughly… if…
you want maximum response to all your advertising!) · The famous "fake cocaine" bullet story that caused a sensation for years! (This is a Halbert story that contains a clear lesson for you… if… you want to write the most powerful copy possible!) ·
The most powerful selling force in the
universe! · A complete list of the different types of bullets! ·
The most effective—in terms of
persuasion—type of bullet you can write! (You actually play on two
inborn traits of human nature with this type of bullet to get maximum
effect!) ·
What Halbert told me—in private—is the #1 copy
appeal in the world! (It’s not self-interest!) ·
Why almost all your bullets should be
"blind"! · How to use the special bullet used by some of the largest direct marketing companies in the world to: (1) Increase credibility and believability. (2) Lower the prospect’s defenses… and… (3) Increase desire for your product or service! ·
How to format your bullets for maximum
readership! · Super-advanced advice from the best bullet-writing copywriter in the world! ·
Two ways writing your bullets first helps
you increase your writing efficiency and effectiveness! · 4 ways to "punch-up" the selling power of your bullets! (One of which—is so top secret—I’ve never seen it talked about anywhere ever before… except… at a closed-door, $5,000-per-person advanced copywriting seminar!) ·
A quick 9-step ad formula (with example)
that can help you belt out quick winners in 30 to 45 minutes or less!
(Even with somewhat poor copywriting skills, you really can reduce the
copywriting process down to an hour or less with this connect-the-dots
formula… and… still produce a formidable, profitable ad or sales
letter. Works especially well for books and other info products.
I’ll show you exactly how… guaranteed!) · 11 pages (over 135 separate, world-class examples I’ve privately collected over the years) of some of the very best bullets you’ll ever read… plus… a special exercise that will teach you how to write world-class bullets too! (Practice this exercise regularly and you’ll be able to churn out hot bullets effortlessly… on automatic pilot. Every time!) Chapter 9: ·
Where to get a book that includes a single
chapter so important to your advertising's success, I estimate the value of
that chapter at a minimum of 500 times the cover price of the
book! (Sounds like b.s., huh? But I swear, it’s the God’s
honest truth as I know it.) · A hard and fast rule for great testimonials that should never be broken! (If you do break this rule, you might as well leave the testimonials out of your ad or sales letter!) ·
Another hard and fast rule for great
testimonials that should never be broken! (This rule is the key
to getting maximum impact/persuasion power from your testimonials.) ·
When you should and when you should
not clean up the grammar, spelling and punctuation in your
customer-written testimonials… and… why! ·
A great (and easy) way to improve
the potency of all your testimonials! · Another great—yet almost unknown—way to improve the potency of all your testimonials! ·
Where to put your testimonials in sales
messages and why most people—especially online—screw this up
big time! · The minimum number of testimonials you need in your sales messages! ·
How to write a world-class sales message...
even if... you can’t write! (This neat little "trick" can make
even an illiterate businessman rich. In fact, even if you are a
fantastic copywriter… you may want to try this trick!) · How to "be legal" with your testimonials! ·
4 secrets for borrowing the credibility of
authorities and celebrities for your advertising for pennies on the dollar…
and often… for free! · A slick testimonial trick I used to quickly—within two days—write a winning direct mail package for a major infomercial guru! (Plus, two variations of this shortcut trick.) ·
The "exposed" advertising secret that works
like crazy! · The one thing Gary Halbert told me that I’ll never forget… it’s that important! (He learned it while selling encyclopedias door-to-door!) ·
2 quick and easy techniques for getting
more testimonials than you can even use! This works even when your
product, service or business is brand new! · 16 other ultra-powerful forms of proof you should actively seek out and use if you want maximum response! (Plus, a book you gotta get that reveals a deep persuasion secret that very few copywriters know about or use.) ·
The proof secret that enabled an
ultra-bright entrepreneur to eventually cash out of two businesses for a FEW
HUNDRED MILLION DOLLARS before age 35! (This
single proof factor—in my estimation—increased his success 20 to
50-fold. Best of all, almost anyone can use it, too!) Chapter 10: ·
A quote from Gary Halbert you’ll want to
memorize/internalize… because… it contains the secret to writing homeruns
over and over again… like clockwork! · The easiest way—and one I most often exploit with clients—to maximize response to your offers! ·
Two thoughts on killer offers… one that’s
fairly obvious… another that’s completely contrarian. That is, it’s the
opposite of what 99.9% of all the "experts'" books and
courses on marketing, advertising and selling will tell you… yet… it’s
the secret that drives the success of the richest direct marketers in the
world!) · How to go from failure to success as fast as possible with your promotions! (This takes some mental and emotional maturity to pull off… that’s why so many people fail in this business.) · The secret multi-million dollar mindset of buying results and data! · 4 ways to increase response to all your offers! ·
What you can discover from watching
late-night television! (I’ve received some of my best ideas/secrets as
a result of my night owl sleeping schedule.) · The life-eroding pitfall of "tail"! ·
How Sports Illustrated has survived in
spite of no one wanting to read the magazine… at least not enough to justify
its existence! (This secret—and no it’s not publish a Swimsuit
issue—can be used in any media and every promotion to increase
response.) ·
The amazing secret behind the success of Joe
Karbo’s ad, "The Lazy Man’s Way To Riches." This ad was so
successful, 2,786,500 self-published books of the same name were sold before
Joe passed away in 1980. (Also, Gary Halbert [they were friends]
told me Joe’s full-page ad worked so well, he could run it something like three times
a week in the Los Angeles Times, every week… and… still
make a healthy profit. Amazing!) ·
The secret to legendary adman Claude
Hopkins’ success! It’s summed up in two paragraphs that should be
photocopied and taped to your wall… or wherever it is that you will see it
every single day. (These two paragraphs are located—always—on
my writing desk!) · How Halbert turned a stone-cold losing promotion for his Coat-of-Arms company into a promotion that made tens of millions of dollars in profit! (It can be very hard to turn a loser into a winner… let alone a monster winner… yet… with a little deductive reasoning, he pulled off this marketing miracle perfectly!) ·
One thing you should never do in
your ordering instructions! (This may—and probably will—change but, for
now, it’s the death knell to maximum response! · The one thing the ever-successful Franklin Mint discovered that ALWAYS reduces response… and… almost everyone… and I’m 100% serious… EVERYONE in direct marketing commits this mistake! (Most do ‘cause they just don’t know better… others out of convenience and/or laziness.) ·
How to easily as much as quadruple response
to all your lead-generation or free offers! · A huge error made by most LM (lesser-mortal) copywriters (and many good ones) that really crushes response! ·
A five-paragraph letter written by a legend
that has more salesmanship and psychology packed into it than most 8-page+
sales letters you’ll ever read. (You cannot afford not to have
this in your collection!) · How to exploit simple human nature to increase your sales and reduce refunds at the same time! ·
An old, out-of-print book you should read
on USP’s (Unique Selling Propositions). · The best way in the world to create a guarantee that’ll slash refunds to near zero and as much as triple sales! (This takes some balls to pull off. If you’ve got the fortitude, I’ll reveal the details!) ·
A world-class example of the old response
booster “$10 in your pocket” guarantee! · The worst "chicken-shit" response reducing phrase you can include in your guarantee! (Why people—even world-class marketers—do this [constantly!] I’ll never know. Don’t you make this mistake, too.) |